Like it or not we all live by "Selling" something in one form or another. Sales is defined as the exchange of a commodity for money, reciprocal services or other forms of compensation. In its simplest form it is the basis of all commercial activity. We all need to sell in order to live because that
Successful promotional marketing campaigns don't happen by chance. Like any solid marketing program, they require careful thought and planning. It goes without saying that a budget must be considered, but before you begin you must take in to account other factors, such as your target audience and what your ultimate goal is.
Did you know QR Codes are killing kittens, no really the video below is a funny take on QR Codes and what the problem is with them, however before you agree with our exponent that these black and white dots are useless stains on our marketing landscape. Our man reavels that the real problem with QR Codes is not the QR Codes themselves, but the lack of judgement and thought that has been put in to employing by marketers in their in marketing campaigns.
As a business professional the main underlying goal of your day to day activity is to increase your Brands individual identity and itapos;s equity within the markets you operate. So how do you do this you ask. The good work and the services you offer to your clients will no doubt increase your profile amongst your community, and no doubt you receive additional business through the referral network. However time will come when you will need to increase the perceived value of the products and services you offer and thank those that have made these new introductions to your brand.
Do you actually know the state of the relationships in your network? At the simplest level, a good way to assess the effectiveness of the relationship you hold with these people is to ask yourself this one simple question. Would they take your call if you called them right now?
Our Kids are sloping back to school this week here in Scotland and no better way to get a message in people's hands is on a pen or pencil. Research has found that a promotional pen or pencil will pass through at least 7 peoples hands in its lifetime, do you know of any other media that has that much potential reach over a sustained period at such a minimal cost.
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