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Here you'll find insight, inspiration, humour and motivation for promoting you and your brand.


 

 

What is an Infographic?

Posted on Thursday, 15th August 2013

Information Graphics or Infographics are graphic visual representations of information, data or knowledge. Infographics channel information in a visually pleasing, instantly recognisable and understandable manner, making it not only powerful tool, but extremely effective means of communicating visually in a simplistic form that can be interpreted in any language.

Stressballs At The Movies: The Umpire Strikes Back

Posted on Thursday, 15th August 2013

With the commencement of the 5th and final Ashes Test Match this week we are having a little fun in conjunction with the UK's only Stress Ball Manufacturer to show how they can be used to support all types of events and occasions.

Demystifying The QR Code [INFOGRAPHIC]

Posted on Thursday, 15th August 2013

The jury is still out on the benefits of QR Codes. A lot of brands and marketers still seem perplexed on how to best employ them within their marketing activity. Here is a Infographic to give you some insight how they can work for you.

Top Tip: Assumptions - Assume Nothing

Posted on Monday, 12th August 2013

Following on from a theme that I mentioned on Twitter the other day about never making Assumptions in Life and especially in Business. Jim Barker at Jim Barker Cartoons and Graphics could not have put it more in to context than with this perfect cartoon.

Why Promotional Products Work

Posted on Monday, 12th August 2013

Marketing is a hard beast to crack, regardless of which industry you work in, and especially for small businesses. Recent research has suggested that unless brands are willing and able to invest their money in more memorable means of communicating their message, they could be completely wasting their marketing budgets as their message is not being received.

Networking 101: What Are Your Networking Goals?

Posted on Friday, 2nd August 2013

I appreciate that this may seem a rhetorical question, but honestly ask yourself what your is goal when you are out networking. Are you just out for the socialising in the hope you may meet someone that may need your business or be a useful contact? Progressing on from our last Networking 101 post on how to filter prospects from suspects. You need to have you a plan of action with clearly defined goals and strategy for your networking or else your activity will be haphazard and a waste of your valuable time, as you will only be grazing in the networking pastures of suspects.

Are Business Cards A Dated Marketing Tool?

Posted on Monday, 22nd July 2013

The marketing landscape has changed drastically in the past 10 years where social media and online presence has converged into one marketing sphere. How we communicate, interact and develop relationships both in business and socially has also changed drastically due to the growth of technology.

Promo 101 - A Rough Guide To Promotional Products

Posted on Friday, 19th July 2013

We have developed a simple video guide to help you understand the Who, What, When, Where and Why's of Promotional Products and the benefits of using them in promoting your brand.

Top 5 Craziest Stressball Requests

Posted on Friday, 19th July 2013

Today we are sharing a guest post with you, from the UK's only European maker of stress items. The post shares the business' favourite five stressball requests; against all sense and reason, ALL of these products were actually made here in the UK!

Networking 101: How do you filter Prospects from Suspects?

Posted on Tuesday, 9th July 2013

The Sales and Marketing landscape has changed drastically in the past few years with the growth of Digital and Social Media. Therefore the time has come for you to look at your existing new business acquisition strategy and brush up or improve your existing networking skills. In the coming weeks we are going to provide you with valued insight in to how to Network better.